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360° customer view
If you have activated the 360° customer view module in Ternair, you will see the filling of the 360° customer view here. In this module you can load different data sources. These include customers and characteristics (Tags). The dashboard shows the total number of customers, the sources that have been read including the corresponding deduplication. Finally, it lists the most common attributes and the percentage of customers that have such an attribute.
Total number of relationships: This number shows the number of customers.
Actively approached: This number shows how many customers you approached - up to 2 years back.
Top 3: shows the top 3 attributes/tags in order of what is known. 80% eye color known, for example, means: Oogkleur 80%
From the hamburger menu (the 3 dots), you have the option to go to two different dashboards:
The Overview dashboard
The Profile dashboard
Overview dashboard
The 360° customer view overview dashboard contains multiple widgets that display information about the customers from the 360° customer view.
Unique customers: This number represents the number of unique, deduplicated customers.
Gross rows: The number of gross customers read in, these are generally more than the net number because the same customer may appear in multiple source systems or even multiple times in the same source system (contamination in the source).
Deduplicated: This number indicates the degree of deduplication and is the percentage of the numbers from Unique customers and Gross rows.
In the Records flow, a date/period can be chosen.
The default value of this filter is:
From: system date - 6 months, first day of that particular month. For example: if the system date is equal to January 28, 2025 then the From date is July 1, 2024
To: always the system date
Based on this date, the graph shows the following information: The number of (net) accounts on that specific date. For this, it looks at the creation date.
At Source Systems is a drop-down list of all sources used in the 360° client view. By default, all defined sources are selected.
Per source displays the number of records processed from that source. That is the number of records from this source in the mdb.accountSource table. The sum of all these numbers must equal the number of unique clients, if all sources are selected in the dropdown list.
Next to the number of records is shown, by source, the percentage that source has in the total number of gross records. The sum of all percentages must equal 100 if all sources in the dropdown list are selected.
At Tags shows the unique attribute types and the tags defined under them.
Records indicates the number of unique accounts that carry this tag.
The percentage indicates the number of unique clients that have this attribute.
360° customer view profile dashboard
On the 360° customer view profile dashboard, it is possible to view the profile associated with this email address for each email address.
