Overview

The Audience Manager is the environment within Ternair where all your connected data sources are available to create audiences. Here you select and combine data, set up A/B tests, enrich and deduplicate data. You can also create integrations or upload new sources here. Each segment you create becomes an Audience, which you can then make available in the Campaign Manager.

The Audience Manager is intended for users who know what data the platform contains and can make selections from it. These are often Ternair Admins and Superusers, but database marketers and all-round marketers also use this functionality.

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