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Webpush

What are Web Push Messages?

Also called: Browser Push, Push Notifications or Notifications

Messages from a Web site
sent through a provider (Ternair)
shown to recipients through their browser
opt-in channel: notification "www.url.nl wants the following: ..." Allow | Block
appearance differs by browser

What can you achieve?

extra channel that allows you to build opt-in reach quickly
engage website, hot news, special offers
still more personalization possible

Start simple, expand

It's a push channel and opt-in. Provide relevant and well-timed messages.

Results above expectations

Optin approx 50%, CTR 5-8% (obviously highly market- and message-dependent)

What is a good Web Push Notification?

Determine the objective for the channel. Start with one.
Make a content plan, incl. testing
Install Web Push channel in Ternair and on the website
See tutorial
Measure per message statistics and adjust your content accordingly
Type of message, sent, received, clicked, day of the week.

How do I set it up (tutorial)?

Set up Web Push in Ternair

Open Global Settings in Campaign in the upper right via the gear icon.
Open Domains.
Open Web Push.

1. Add a website (sender)

Click button Add sender/ Add sender.

Fill in the name and full url of the website.

2. Making your website suitable

Click Script tab.

Download the file.
Add code to the website*.
Add code to the 'head' of the website*.

*You may need your website administrator to do this

3. Opt-in settings

Click tab Subscribe button.

Set when the opt-in message appears.

4. Validate whether Webpush is correctly installed

Click Validation tab.

Validate whether all settings have a green check mark.

Send a message

Select your subscribers

Start a Selection with a Select block.
In the Select block, select the source 'Ternair' and choose Webpush subscribers
Select the website for which you are going to create a message

Connect a Webpush block to the Select block.

Create the message

Create your message in the editor.
Map your fields.

Set how long the message will be displayed.

Make optional contacts for the records that receive the Webpush

Validate Webpush content

Test message
N.B. Allow notifications to test.

Activate Webpush

Connect a Schedule block and set up your dispatch.

Please note!

When webpush messages are delivered in large numbers, there may be a delay in delivery. This is because third parties such as Google, Mozilla and Microsoft have limits on how fast messages can be sent. Although Ternair has optimized this process by applying parallel transmission, there remains a technical limit to avoid blocking by these parties.

The delivery of all messages may take 30 to 60 minutes for large campaigns (e.g., 50,000).
This delay is independent of whether or not the recipient's browser is open.
The speed of delivery may vary by browser.

Statistics

The statistics screen provides a (graphical) overview of the statistics for the Web push.

FAQ

Where does Web push work?

Why am I not getting the request for notifications?

Make sure Windows is not in Focus mode:

Make sure the browser is not blocking notifications: