Definitions

Ternair is a marketing automation solution for building and automating data-driven, one-to-one campaigns across all channels.

The following overview shows the structure implemented in Ternair with which the user should be familiar:

A campaign group in Ternair represents the direct marketing campaign through which you wish to reach your target audience with your message. A campaign can contain one or more selection flowcharts.

A campagne can be divided into three parts: selection blocks, outputblocks and running (all or part of) the flow chart.

For building a campaign the following selection blocks (functions) are available:

Selection: select one or more entities from a source
AND: Embedding
OR: Merging
NOT: Exclude
Split: Split a block into multiple blocks
Sample: Create one or more samples from a block
Switch: Change a key of a block
Deduplication: De-duplicate records on one or more fields.
Communication pressure: Filter accounts that have been contacted before
Upload: Upload a file to use in the selection
Snapshot: Take a snapshot of a selection
Import: Import a file into a data source
Webservice: sending and/or retrieving data from a Webservice
Enrichment: create a resource with enrichment data

The output blocks (functions) of a selection flow chart consist of:

Preview: Create a preview of the data
Export: export a file
List: Create a list that can be used in other selections
Email: Send an e-mailing
SMS: Send SMS messages
App: Send app messages

A (part of the) selection flow chart can be implemented via:

Webhook: Start webhook flow
Schedule: Schedule one or more outputblocks
Calculate (Selection blocks)
Output (Output blocks)
Run everything (complete selection flow chart)
Execute all selection blocks
Output all outputblocks

Definitions

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