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Mapping
All fields you want to use in the email must be selected (mapped) on the Mapping tab.
These fields consist of:
Email (=required)
Fields for personalization/dynamic content (=optional)
Map the email address
Under the “+Under the “icon,” you’ll find an overview of all available entities, and under “encoding,” you’ll find a standard set of data related to the campaign/selection (e.g., TID, selection code, campaign code, run date, etc.). The key and the run date are listed at the top of this list.
In addition to the fields available in the database, you can also add fields with a fixed text value. Click the “Constants "+" field to add a text field with a fixed value. Both the header and the value of the field must be specified.
Select the entities you want to use for the mapping.
Please note: Selecting an entity type in the search screen selects all (subordinate) entities at once (up to 25 fields at a time).
In very specific cases, it is possible to use two email address fields within a single entity. If one of the two is named “email” and you want to use the other, the “email” field must be renamed.
After the fields have been added to the Mapping (right column), they must be “mapped” to the fields in the left column, Fields.
Use the "Automatically Map Fields" button or drag the field from the right column to the corresponding field in the left column.
Fields in the left column, "Fields," are automatically added to the body of an email when square brackets are placed around a field in the body, for example, [first name].
After adding an item, you can edit the column header. You can change the column names by clicking on an item.
Personalization / Dynamic Content
Email content can be populated dynamically. By adding conditions that reference data in the marketing database, the subject line, the sender's email address, the sender's description, and the content of an email can be populated dynamically.
Personalization fields can be accessed by placing square brackets [ ] before and after the name of the personalization field.
Examples: [FIRST NAME] [TITLE]
It is also possible to define personalization for empty and non-empty field values.
For more information and examples: Personalization and Dynamic Content.