Personalization

The more personal your email, the more attention you attract. You can show personal data and specific content per user.

3 examples

Personalisation: show content block yes/no

  • Select a content block by clicking on it and choose the "eye" Personalize from the menu.



Determine when this block should be shown in an email.
  • Choose "WHAT" you want to personalize

  • Choose the "CONDITION": for example, Is equal to, Contains, or Occurs in the list

  • Choose the "VALUE" to the condition: for example, Is true (1), Is not true (0), or a number


In this case, Newsletter != (is not equal to) 1.
Otherwise, if for a user the Newsletter is not 'true' (does not occur), then this block will be displayed.


Personalisation: personal data

  • Click in the content block and choose 'Edit text'.

  • Type your 'salutation'.

  • Then choose the 'eye' Personalize field in the menu.



  • Choose the 'first name' field. And you're done!



Personalisation: content based on interest

  • You click on the content block, and in the menu again choose 'eye' Personalize.



Determine when this block should be shown in an e-mail.
  • Choose "WHAT" you want to personalize

  • Choose the "CONDITION": for example, Is equal to, Contains, or Occurs in the list

  • Choose the "VALUE" to the condition: for example, Is true (1), Is not true (0), or a number


In the example below, the chosen content block will be shown if the user's interest is known to be "data connectivity.


  • Duplicate the content block and easily add interests for other content.



  • Make default so that it is shown when no other personalization satisfies.



  • In the email on the left you can see all the changes and options. And choose which content block belongs to which interest by dragging and dropping them into the email or adjusting texts.



  • Finally, click on 'Test' tab to see the result of each personalization



Video



Copyright © 2025 Ternair.